6. The Product / Market Matrix (Igor Ansoff)

Igor Ansoff created the Product / Market diagram in 1957 as a method to classify options for business expansion. The beauty of this model is that the four strategic options defined can be generically applied to any industry.

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Characteristics painting 6-M-2-A-E
Dimensions: 120 x 192 x 3.5 cm
Colourscheme: 2
Lettertype: Arial
Language: English

Painting 6-M-2-A-E © 060306, Distrifina SA