9. The Generic BSC Strategy Map (David P. Norton & Robert S. Kaplan)

About the generic Balanced Scorecard Strategy Map

In « Strategy Maps » (2004), Robert S. Kaplan and David P. Norton, described how a strategy map represents the way an oranisation creates values, and how such a dynamic visual tool can help describe and communicate strategy, by identifying the key internal processes that drive strategic success, aligning investments in people, technology and organizational capital for the greatest impact, exposing gaps in the strategies and take early corrective action. Norton and Kaplan state that each organization should have its specific and unique strategy map. The strategy map represented here is based on the generic model founded in the four balanced scorecard perspectives; finance, customer, process and learning & growth.

More about the Strategy Map

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