10. Generic Value Chain Integration Model

The horizontal axis of integration is the value chain; from components to consumer. The vertical axis of integration allows to define an activity position relative to the value chain; from the production of raw materials to the provision on customer oriented services. Both horizontal and vertical integration policies can inspire organic as well as external growth strategies.

About Value Chain Integration

Characteristics painting 10-S-3-A-D
Dimensions: 90 x 144 x 3.5 cm
Colourscheme: 3
Lettertype: Arial
Language: Dutch

Painting 10-S-3-A-D © 060510, Butras

Note: an interesting aspect of this model is that it can be immediately related to Roman Jakobson's structural linguistics. Horizontal integration corresponds to the paradigmatical or metaphoric axis, and vertical integration to the syntagmatical or metonymic axis of language. In linguistic terms, a paradigmatical strategy is based on similarity and aims at selection and substitution, whereas a syntagmatical strategy stems from proximity or contiguity and aims at combination and articulation.